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7363 東証グロース(サービス業)




(公開日 2021.04.13)


baby calendar(7363 TSE Growth)

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Favorable business performance is expected to continue with the increased value of the “Baby Calendar” as a media

Mainly Operating Information Media Concerning Pregnancy, Childbirth and Childcare
As its core business, baby calendar operates “Baby Calendar,” an information media concerning pregnancy, childbirth and childcare, and also conducts a business that provides solutions for obstetrics and gynecology facilities as well as a web marketing business. Its media business, which is the core business, accounts for around two-thirds of net sales and generates a large portion of the company’s profit.

The company released a service that packages a bedside system for obstetrics and gynecology facilities in 2008, and thus the current business for obstetrics and gynecology was started. The current business composition was created after the company became an affiliate of Cookpad (2193 TSE First Section) in 2015, changing its trade name to Cookpad Baby and succeeding the pregnancy/childbirth site of Cookpad. In 2017, it conducted a management buyout and changed to its current state.

Media Business
In the media business the company operates Baby Calendar, an information media concerning pregnancy, childbirth and childcare, and accompanying apps.

The core content of Baby Calendar is daily medical information that provides information on daily concerns and information needed based on the growth of the baby, up to 645 days from pregnancy, childbirth to the first birthday, in a daily pad calendar format. In addition, it also provides services such as daily distribution of news related to baby topics, recipes for diets during pregnancy and baby food that meets the safety standards supervised by registered dietitians, and consultation of specialists which enables the unlimited consulting of specialists free of charge.

Users in pregnancy, childbirth and childcare can use all of the contents free of charge. The company gains revenue from advertisers that recognize the value of Baby Calendar as a media and willing to conduct promotions utilizing Baby Calendar.

Business for Obstetrics and Gynecology
The business for obstetrics and gynecology, positioned as the base business, provides solutions as a “babypad” series for attracting patients (patient acquisition) and streamlining operations, which are the two management issues of obstetrics and gynecology, by using IT.

Web Marketing Business
This is a business that was newly added in the fiscal year ended December 2020 through an M&A. Targeting medical facilities, it supports web marketing through website creation, SNS advertisements, production of graphic designs, etc.










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