MicroAd（9553 TSE Growth）
＋English Summary on This Page
Data platformer aiming to transform marketing by leveraging data and technology
Develops Various Services in Digital Marketing Domain
MicroAd aims to transform marketing by leveraging the power of data and technology, and provides three services in the digital marketing domain: data solutions, overseas consulting, and digital signage.
Data solutions accounted for 58.6% of net sales for fiscal year ended September 2021, overseas consulting for 35.7%, and digital signage for 5.7%.
Data solutions services consists of the mainstay UNIVERSE and domestic consulting services.
UNIVERSE is a service that analyzes diverse purchasing and consumption behavior and applies the resulting data to solving the marketing issues of client companies. The analysis of large volumes of data leads to an understanding of consumers’ various purchasing and consumption behavior. UNIVERSE is offered as an industry- and sector-specific product, and as of March, the company markets products for 17 industries.
The company intends to review its overseas consulting services, but plans to focus on fortifying them in Taiwan, which its market is close to Japan and handles advertising agency services.
Digital signage offers a content management system (CMS) for store owners. The company receives a portion of the advertising revenue paid by advertisers to store owners as platform usage fees, and also receives CMS usage fees from store owners.
Coexistence of Labor-Intensive and Increasing-Returns Business Models
The company's three services can be categorized into two business models: labor-intensive consulting and increasing-returns data products.
Gross profit margins are approximately 20% for consulting services in Japan and overseas, while maintaining a higher level of approximately 40% for data products such as UNIVERSE and digital signage services (average for October 2021 to March 2022).
The company is experiencing challenges in achieving profitability and growth capability in consulting in the face of competition from large advertising agencies with an abundance of human resources. On the other hand, the company has secured high profitability for its data product services by leveraging its data and analytical capabilities to develop a broad range of industry- and sector-specific products. MicroAd’s focus is on UNIVERSE, which belongs to the data product category.
Develops Various Services in Digital Marketing Domain
MicroAd aims to transform marketing by leveraging the power of data and technology, and provides three services in the digital marketing domain: data solutions, overseas consulting, and digital signage.
Data solutions accounted for 58.6% of net sales for fiscal year ended September 2021, overseas consulting for 35.7%, and digital signage for 5.7%.
Data solutions services consists of the mainstay UNIVERSE and domestic consulting services.
UNIVERSE is a service that analyzes diverse purchasing and consumption behavior and applies the resulting data to solving the marketing issues of client companies. The analysis of large volumes of data leads to an understanding of consumers’ various purchasing and consumption behavior. UNIVERSE is offered as an industry- and sector-specific product, and as of March, the company markets products for 17 industries.
The company intends to review its overseas consulting services, but plans to focus on fortifying them in Taiwan, which its market is close to Japan and handles advertising agency services.
Digital signage offers a content management system (CMS) for store owners. The company receives a portion of the advertising revenue paid by advertisers to store owners as platform usage fees, and also receives CMS usage fees from store owners.
Coexistence of Labor-Intensive and Increasing-Returns Business Models
The company's three services can be categorized into two business models: labor-intensive consulting and increasing-returns data products.
Gross profit margins are approximately 20% for consulting services in Japan and overseas, while maintaining a higher level of approximately 40% for data products such as UNIVERSE and digital signage services (average for October 2021 to March 2022).
The company is experiencing challenges in achieving profitability and growth capability in consulting in the face of competition from large advertising agencies with an abundance of human resources. On the other hand, the company has secured high profitability for its data product services by leveraging its data and analytical capabilities to develop a broad range of industry- and sector-specific products. MicroAd’s focus is on UNIVERSE, which belongs to the data product category.
概要（レポートから抜粋）
マイクロアド（以下、同社）は、データとテクノロジーの力によってマーケティングを変革することを目的としており、デジタルマーケティングの領域で（1）データソリューションサービス、（2）海外コンサルティングサービス、（3）デジタルサイネージサービスの3つのサービスを提供している。
21/9期のサービス別売上構成比は、データソリューション58.6%、海外コンサルティング35.7%、デジタルサイネージ5.7%であった。
3月末現在で、同社グループは同社並びに連結子会社11社、非連結子会社2社及び持分法適用関連会社1社で構成されている。連結子会社11社のうちインド子会社は清算中、ベトナムと中国上海の子会社は今期中に譲渡される予定である。
なお、上場前ではサイバーエージェント（4751東証プライム）が同社株式の63.0%を保有していたが、上場時点でも49.9%を保有する最大株主であり、同社とは広告売上取引及び広告媒体の仕入取引を行っている。また、上場前には同社株式の19.7%を保有していたソフトバンクは上場時点では9.1%を保有しており、サイバーエージェント同様に同社との間に取引がある。
21/9期のサービス別売上構成比は、データソリューション58.6%、海外コンサルティング35.7%、デジタルサイネージ5.7%であった。
3月末現在で、同社グループは同社並びに連結子会社11社、非連結子会社2社及び持分法適用関連会社1社で構成されている。連結子会社11社のうちインド子会社は清算中、ベトナムと中国上海の子会社は今期中に譲渡される予定である。
なお、上場前ではサイバーエージェント（4751東証プライム）が同社株式の63.0%を保有していたが、上場時点でも49.9%を保有する最大株主であり、同社とは広告売上取引及び広告媒体の仕入取引を行っている。また、上場前には同社株式の19.7%を保有していたソフトバンクは上場時点では9.1%を保有しており、サイバーエージェント同様に同社との間に取引がある。
