CS-C（9258 TSE Growth）
＋English Summary on This Page
Providing digital marketing solutions to local businesses
Deliver Solutions in the Digital Marketing Domain
CS-C provides solutions in the digital marketing domain for customers who operate local businesses. Local business refers to store-type businesses that serve communities, with typical examples being restaurants, barber shops, and beauty salons. These local businesses face challenges such as lack of human resources and knowledge required to promote digital transformation in addition to being an industry with fierce competition and low productivity. CS-C offers two types of solutions for such businesses: industry-specific consulting, and SaaS-type integrated marketing tools.
The company divides its net sales into three categories: hands-on-type consulting service C+; SaaS-type integrated marketing tool C-mo, and advertising operation agency service Digital Advertising. The proportion of CS-C’s sales accounted for by C-mo has grown year by year (37.5% in the fiscal year ended September 2021), while the proportion accounted for by Digital Advertising has been on the decline (15.3%).
C+
C+ is a hands-on-type consulting service that conducts digital marketing activities on behalf of its customers. The company’s consultants directly oversee the PDCA cycle, from the formulation and actual implementation of online promotion measures, the evaluation of measures to the identification of improvement measures.
C-mo
C-mo is a SaaS-type integrated marketing tool that enables the digital transformation of retail marketing. CS-C developed the tool independently by leveraging the marketing knowledge, expertise, and big data it has accumulated through its C+ consulting service. The company serves all functions required to assess needs, optimize sales promotion tools, acquire new customers, and strengthen customer loyalty in a one-stop manner.
Digital Advertising
Digital Advertising is a service that conducts advertising operation agency functions for platforms such as Google Ads, Yahoo! Ads, Facebook Ads, and LINE Ads.
Deliver Solutions in the Digital Marketing Domain
CS-C provides solutions in the digital marketing domain for customers who operate local businesses. Local business refers to store-type businesses that serve communities, with typical examples being restaurants, barber shops, and beauty salons. These local businesses face challenges such as lack of human resources and knowledge required to promote digital transformation in addition to being an industry with fierce competition and low productivity. CS-C offers two types of solutions for such businesses: industry-specific consulting, and SaaS-type integrated marketing tools.
The company divides its net sales into three categories: hands-on-type consulting service C+; SaaS-type integrated marketing tool C-mo, and advertising operation agency service Digital Advertising. The proportion of CS-C’s sales accounted for by C-mo has grown year by year (37.5% in the fiscal year ended September 2021), while the proportion accounted for by Digital Advertising has been on the decline (15.3%).
C+
C+ is a hands-on-type consulting service that conducts digital marketing activities on behalf of its customers. The company’s consultants directly oversee the PDCA cycle, from the formulation and actual implementation of online promotion measures, the evaluation of measures to the identification of improvement measures.
C-mo
C-mo is a SaaS-type integrated marketing tool that enables the digital transformation of retail marketing. CS-C developed the tool independently by leveraging the marketing knowledge, expertise, and big data it has accumulated through its C+ consulting service. The company serves all functions required to assess needs, optimize sales promotion tools, acquire new customers, and strengthen customer loyalty in a one-stop manner.
Digital Advertising
Digital Advertising is a service that conducts advertising operation agency functions for platforms such as Google Ads, Yahoo! Ads, Facebook Ads, and LINE Ads.
概要（レポートから抜粋）
ＣＳ－Ｃ（以下、同社）は、ローカルビジネスを営む顧客を対象に、デジタルマーケティング領域におけるソリューションを提供している。ローカルビジネスとは、地域密着の店舗型ビジネスのことを指し、グルメ業界（飲食店）やビューティー業界（理美容室等）が代表例である。
こうしたローカルビジネスは、参入障壁が低いことから、競争が激しく、生産性が低い業界である上に、デジタルトランスフォーメーション（DX）を推進する人材もノウハウも乏しいといった課題を抱えている。
同社はこうしたローカルビジネスを対象に、業界特化型のコンサルティングとSaaS型統合マーケティングツールという2つの形態のソリューションを提供している。
同社の事業は、ローカルビジネスDX事業の単一セグメントだが、売上高は、ハンズオン型コンサルティングのＣ＋、SaaS型統合マーケティングツールのＣ－ｍｏ、広告運用代行のデジタル広告の3サービスに分類される。期を追うごとに、Ｃ－ｍｏの売上構成比が上昇し、デジタル広告の売上構成比が低下してきている。
こうしたローカルビジネスは、参入障壁が低いことから、競争が激しく、生産性が低い業界である上に、デジタルトランスフォーメーション（DX）を推進する人材もノウハウも乏しいといった課題を抱えている。
同社はこうしたローカルビジネスを対象に、業界特化型のコンサルティングとSaaS型統合マーケティングツールという2つの形態のソリューションを提供している。
同社の事業は、ローカルビジネスDX事業の単一セグメントだが、売上高は、ハンズオン型コンサルティングのＣ＋、SaaS型統合マーケティングツールのＣ－ｍｏ、広告運用代行のデジタル広告の3サービスに分類される。期を追うごとに、Ｃ－ｍｏの売上構成比が上昇し、デジタル広告の売上構成比が低下してきている。
