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4196 東証スタンダード(情報・通信)




(公開日 2022.08.05)


NEO MARKETING(4196 TSE Standard)

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Provides marketing support services from the standpoint of consumers

1. Corporate Overview
NEO MARKETING Group is engaged in the marketing support business, with its key clients being manufacturers of food products, consumer goods and others.
The services offered are categorized as insight-driven, which are based on qualitative research of customers, and customer-driven, which are based on quantitative research, as well as digital marketing, customer success, PR and more. Customer-driven and insight-driven services account for about 70% of total net sales.

2. Financial Analysis
The establishment of a system to provide a total range of services resulted in a significant increase in revenue and profit in fiscal year ended September 2020. In fiscal year ended September 2021, an increase in the number of client companies and a rise in the unit price per company drove increases in revenue and operating profit of 28.1% and 74.8%, respectively.
For fiscal year ending September 2022, NEO MARKETING plans a 20.3% year-on-year increase in revenue and a 15.3% increase in operating profit.

3. Non-Financial Analysis
The source of the company's intellectual capital is the know-how that it has accumulated in the marketing domain since the launch of its business, as well as organizational capital such as experienced marketing consultants.

4. Corporate Strategy Analysis
Issues the company needs to address include providing services that respond to technological innovations in a timely manner and enhancing its name recognition.
The company has indicated that it intends to increase the number of client companies by hiring more marketing consultants and opening new regional offices, thereby bolstering its performance.

5. Analyst Evaluation
We believe that it is possible for NEO MARKETING to promote acquisition of client companies by increasing the number of marketing consultants to aggressively approach prospective clients and by fortifying regional development through the opening of bases.












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