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7371 東証マザーズ(サービス業)

全研本社

新規上場会社紹介レポート

(公開日 2021.06.18)

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Zenken(7371 TSE Mothers)

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Developing by Setting the Contents Marketing Business as Core Business
Zenken was established with the purpose of operating language schools and publishing learning materials. However, since the company launched the IT business centering on SEO under the theme of fusing IT and language in 2000, the core business has shifted to support marketing by utilizing IT. Currently, the company mainly provides the contents marketing business that supports attracting customers through web marketing.

In addition, as the company has been engaged in business under the theme of language education for a long time, by utilizing its accumulated knowledge in both fields of IT and language education, the company is increasing its focus on the overseas IT human resource business that uses Indian IT human resources for Japanese companies.

The company’s business segments are the IT segment, the language education segment and the real estate segment. Most of the profit is generated by the IT segment, which accounts for over 70% of net sales. In addition, the real estate segment, which leases buildings, is continuously generating profit, although there are some increases and decreases. On the other hand, the language education segment is not generating profit.

The IT segment accounted for 73.9% of net sales for the first three quarters of the fiscal year ending June 2021. It is categorized into the contents marketing business, the media business, the AI business, the overseas IT human resource business, and the main pillar is the contents marketing business, which accounts for around 80% of the IT segment net sales.

The language education segment accounted for 14.0% of net sales for the first three quarters of the fiscal year ending June 2021. In the language education segment, the company is engaged in (1) the language training business for corporations, (2) the English conversation school business, (3) the study abroad placement business as a sole agency representing US scholarship programs in Asia, and (4) the Japanese language education business in which it operates programs for foreigners that are not native Japanese speakers.

In the real estate segment, which accounted for 7.5% of net sales for the first three quarters of the fiscal year ending June 2021, the company leases two office buildings that it owns near Shinjuku Station in Tokyo.

概要(レポートから抜粋)

全研本社(以下、同社)の創業事業は語学教室の運営や学習教材の出版であるが、00年に「IT」と「語学」の融合をテーマにSEOを軸としたIT事業を開始して以降、ITを活用したマーケティング支援に中核事業をシフトしていった。現在はウェブマーケティングによる集客支援を行うコンテンツマーケティング事業を主体としている。

また、「語学」をテーマとして長く事業を行ってきたこともあり、「IT」と「語学」の両分野の知見の蓄積を活かし、インドのIT人材を日本企業のために活用する海外IT人材事業への注力を増している。

同社は、IT、語学、不動産を事業セグメントとしている。利益の大半を生み出しているのが売上高の7割超を占めるITセグメントである。また、ビルの賃貸を行う不動産セグメントは、多少の増減はあるものの、利益を創出し続けている。一方、語学セグメントは利益を生み出していないセグメントとなっている。

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