PLAID（4165 TSE Growth）
＋English Summary on This Page
Providing “KARTE,” a cloud service customer experience software
KARTE’s Services
PLAID provides the customer experience software, KARTE, as a cloud service. The concept of KARTE is to enhance the customer experience of website visitors and app users.
KARTE is a solution that enables client companies to act and communicate in a way optimal for respective visitors by collecting and analyzing visitors’ behavioral data on a real-time basis. This can be achieved by client companies incorporating KARTE in their websites and smartphone apps. It also enables client companies to measure its effect.
KARTE primarily has three types of services: “KARTE” for websites, “KARTE for App” for smartphones, and “KARTE Datahub.” The “KARTE Datahub” is an optional service that enables client companies to integrate accumulated “KARTE” and “KARTE for Apps” data with in-house databases as well as to connect such data with other CRM tools.
KARTE’s Clients in Various Fields
Client companies that use “KARTE” are in various fields, such as fashion, finance/insurance, human resource services and construction/real estate industries.
It has been introduced by 474 companies as of the end of fiscal year ended September 2020. Since there are companies that concluded contracts for multiple services and a contract is concluded for each website or smartphone app, the number of contracts has steadily increased since the launch of the “KARTE” services, and is 710 as of the end of fiscal year ended September 2020.
KARTE’s Services
PLAID provides the customer experience software, KARTE, as a cloud service. The concept of KARTE is to enhance the customer experience of website visitors and app users.
KARTE is a solution that enables client companies to act and communicate in a way optimal for respective visitors by collecting and analyzing visitors’ behavioral data on a real-time basis. This can be achieved by client companies incorporating KARTE in their websites and smartphone apps. It also enables client companies to measure its effect.
KARTE primarily has three types of services: “KARTE” for websites, “KARTE for App” for smartphones, and “KARTE Datahub.” The “KARTE Datahub” is an optional service that enables client companies to integrate accumulated “KARTE” and “KARTE for Apps” data with in-house databases as well as to connect such data with other CRM tools.
KARTE’s Clients in Various Fields
Client companies that use “KARTE” are in various fields, such as fashion, finance/insurance, human resource services and construction/real estate industries.
It has been introduced by 474 companies as of the end of fiscal year ended September 2020. Since there are companies that concluded contracts for multiple services and a contract is concluded for each website or smartphone app, the number of contracts has steadily increased since the launch of the “KARTE” services, and is 710 as of the end of fiscal year ended September 2020.
概要（レポートから抜粋）
プレイド（以下、同社）は、顧客体験（CX）ソフトウェアである「KARTE（カルテ）」を開発し、クラウドサービスとして提供する企業である。デジタルマーケティングの分野において、ウェブサイトやアプリ等の「場」をつくるサービスや、「場」に人を集める集客のためのサービスは多く存在するが、「場」に来訪したユーザーに提供価値を伝えるサービスはほとんど存在していない。「KARTE」は、来訪ユーザーの顧客体験を向上することをコンセプトとして、来訪ユーザーに対して最適なコミュニケーションを行えるようにするソリューションである。
同社はSaaS事業の単一セグメントだが、事業分野はSaaS事業とその他周辺事業に分類される。金額の開示はないが、SaaS事業からの売上高が大半である。
同社はSaaS事業の単一セグメントだが、事業分野はSaaS事業とその他周辺事業に分類される。金額の開示はないが、SaaS事業からの売上高が大半である。
