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Lovable Marketing Group(9254 TSE Growth)

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Supports SNS Marketing
Lovable Marketing Group and its three subsidiaries are engaged in the SNS marketing business and the marketing automation business. The SNS marketing business accounted for 93.7% of the net sales in the fiscal year ended March 2021.

SNS Marketing Business
(1) SNS Account Operation Support Service
The company provides one-stop support for corporate SNS accounts from strategy planning to opening an account, operation agency, preparing content, campaign planning/operation, advertisement placement, report creation and effect verification.

The company has a track record of supporting a cumulative total of 1,250 companies as of the end of September 2021. It supports many SNS accounts of major B-to-C companies.

(2) Development/Provision of SaaS-Type SNS Operation Support Tools
The company provides two SaaS-type cloud tools; comnico Marketing Suite, which is a tool for posting on and analyzing an SNS account, and ATELU, which is an SNS campaign tool featuring creation of applicant lists required for SNS campaigns, drawing lots, automatic delivery of winning notifications, etc.

The cumulative total number of contract cases reached 365 at the end of September and the speed of growth is gaining momentum since entering the fiscal year ending March 2022.

(3) Human Resource Training Service
The company develops and provides certification programs which offer systemized content regarding opening SNS accounts, their operational know-how and potential risks of SNS.

Marketing Automation Business
With the use of three cloud services, which are marketing automation, sales force automation and customer relationship management, the company provides one-stop support from the customers’ strategy planning and process design, selection of most appropriate technology to operation support.





SNSマーケティング事業では、同事業を構成する「運用の支援」、「運用支援ツールの提供」、「教育」の3つのソリューションは相互補完をしながら循環成長するもので、同社はこれらのソリューションを「MOS(Marketing Operating Service)」と総称している。








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