MERCURY REALTECH INNOVATOR（5025 TSE Growth）
＋English Summary on This Page
A real estate tech company that provides condominium property data to condominium businesses
Provider of Property Information of Newly-Built For-Sale Condominiums to Condominium Businesses
MERCURY REALTECH INNOVATOR collects information on newly-built for-sale condominiums including property overviews and sales prices as well as property brochures, compiles them into a database, and provides information for marketing activities to businesses engaged in newly-built condominiums and secondhand condominium brokers.
The company’s core business is the platform business, which accounted for 64.8% of net sales in the fiscal year ended February 2021, while the digital marketing business accounted for 24.7% and other businesses for 10.4%.
The Platform Business
Among those targeting newly-built condominium businesses, the company’s core services are an SaaS-type monthly fee service that accumulates data of newly-built for-sale condominiums in Tokyo, Kansai and Tokai regions and another service which is its lower-cost version.
The full-scale service is used by newly-built condominium businesses mainly for market research they conduct when buying sites for condominiums, and its low-cost version is used by sales staff of newly-built for-sale condominiums to analyze the competition status in the neighborhood, establish sales strategies, etc. The company also conducts services that provide market rent information of rental properties, market price information of secondhand condominiums, etc.
For brokers of secondhand condominiums, it provides pay-per-use service concerning data including property overviews, floor plans and price lists when they were sold as newly-built condominiums.
The Digital Marketing Business
Mainly for the purpose of attracting customers to prototype rooms of newly-built for-sale condominiums, the company operates listing advertisements. It also produces property websites specializing in sales of for-sale condominiums and single-family houses.
Provider of Property Information of Newly-Built For-Sale Condominiums to Condominium Businesses
MERCURY REALTECH INNOVATOR collects information on newly-built for-sale condominiums including property overviews and sales prices as well as property brochures, compiles them into a database, and provides information for marketing activities to businesses engaged in newly-built condominiums and secondhand condominium brokers.
The company’s core business is the platform business, which accounted for 64.8% of net sales in the fiscal year ended February 2021, while the digital marketing business accounted for 24.7% and other businesses for 10.4%.
The Platform Business
Among those targeting newly-built condominium businesses, the company’s core services are an SaaS-type monthly fee service that accumulates data of newly-built for-sale condominiums in Tokyo, Kansai and Tokai regions and another service which is its lower-cost version.
The full-scale service is used by newly-built condominium businesses mainly for market research they conduct when buying sites for condominiums, and its low-cost version is used by sales staff of newly-built for-sale condominiums to analyze the competition status in the neighborhood, establish sales strategies, etc. The company also conducts services that provide market rent information of rental properties, market price information of secondhand condominiums, etc.
For brokers of secondhand condominiums, it provides pay-per-use service concerning data including property overviews, floor plans and price lists when they were sold as newly-built condominiums.
The Digital Marketing Business
Mainly for the purpose of attracting customers to prototype rooms of newly-built for-sale condominiums, the company operates listing advertisements. It also produces property websites specializing in sales of for-sale condominiums and single-family houses.
概要（レポートから抜粋）
マーキュリーリアルテックイノベーター（以下、同社）は、「不動産ビッグデータ×Technology」を事業コンセプトに、新築分譲マンションの物件概要情報や販売価格情報、物件パンフレット等を収集・蓄積してデータベース化し、新築マンション事業者や中古マンション仲介事業者等に、マーケティングのための情報として提供している。
また、新築分譲マンション販売時に、モデルルームへの集客等を目的としたリスティング広告等のインターネット広告の運用業務等も行っている。
同社は、不動産マーケティングソリューション事業の単一セグメントであるが、「プラットフォーム事業」、「デジタルマーケティング事業」、「その他事業」の3つに分けて売上高を開示している。
21/2期の売上高では、プラットフォーム事業が813百万円（売上高構成比64.8%）、デジタルマーケティング事業が310百万円（同24.7%）、その他事業が130百万円（同10.4%）となっており、プラットフォーム事業が主力事業である。
プラットフォーム事業は、新築マンション事業者向け（新築領域）と中古マンション仲介事業者向け（中古領域）からなる。
また、新築分譲マンション販売時に、モデルルームへの集客等を目的としたリスティング広告等のインターネット広告の運用業務等も行っている。
同社は、不動産マーケティングソリューション事業の単一セグメントであるが、「プラットフォーム事業」、「デジタルマーケティング事業」、「その他事業」の3つに分けて売上高を開示している。
21/2期の売上高では、プラットフォーム事業が813百万円（売上高構成比64.8%）、デジタルマーケティング事業が310百万円（同24.7%）、その他事業が130百万円（同10.4%）となっており、プラットフォーム事業が主力事業である。
プラットフォーム事業は、新築マンション事業者向け（新築領域）と中古マンション仲介事業者向け（中古領域）からなる。
