VALUE CREATION（9238 TSE Growth）
＋English Summary on This Page
Mainstay is the marketing DX business which resolves issues related to drawing traffic to websites
Main Business is Marketing DX Business
VALUE CREATION is engaged in the marketing digital transformation (DX) business that provides services to solve issues related to drawing traffic to customer’s websites, and the real estate DX business that provides a website specializing in demolition services that allows users to complete the whole process from building demolition to the sale of the land online.
Accounting for 97.3% of net sales in fiscal year ended February 2023, the marketing DX business is the company's main business.
Marketing DX Business
VALUE CREATION plans strategies based on identified issues of customer websites to appropriately draw traffic to those websites. It also designs and runs advertising campaigns centered on programmatic advertising.
The company targets industries that are lagging in the DX process due to factors such as their large scale, maturity and conservative nature. Specifically, the real estate industry, lawyers, judicial scriveners, local governments and vocational schools are its main customers and when combined, they account for about half of the 1,430 companies that had transactions in fiscal year ended February 2023.
VALUE CREATION receives fees from its customers based on the number of advertisements placed. G-Plan, a provider of point exchange services based in Shinagawa Ward, Tokyo, accounted for more than 10% of the company’s net sales in fiscal year ended February 2023.
Real Estate DX Business
For the real estate DX business, VALUE CREATION operates its own media channel, which is a website that allows customers who need to demolish buildings to complete the entire process online, from gathering demolition estimates for their properties to selling the land after demolition.
When a customer wants to demolish a structure they own, they register on the website and request estimates. Their request is passed on to demolition companies who then submit their estimates. Customers use the website at no charge, but when a demolition company receives a contract, they pay VALUE CREATION 10% of the contract value as commission. In fiscal year ended February 2023, the average contract value was about 1.56 million yen.
Main Business is Marketing DX Business
VALUE CREATION is engaged in the marketing digital transformation (DX) business that provides services to solve issues related to drawing traffic to customer’s websites, and the real estate DX business that provides a website specializing in demolition services that allows users to complete the whole process from building demolition to the sale of the land online.
Accounting for 97.3% of net sales in fiscal year ended February 2023, the marketing DX business is the company's main business.
Marketing DX Business
VALUE CREATION plans strategies based on identified issues of customer websites to appropriately draw traffic to those websites. It also designs and runs advertising campaigns centered on programmatic advertising.
The company targets industries that are lagging in the DX process due to factors such as their large scale, maturity and conservative nature. Specifically, the real estate industry, lawyers, judicial scriveners, local governments and vocational schools are its main customers and when combined, they account for about half of the 1,430 companies that had transactions in fiscal year ended February 2023.
VALUE CREATION receives fees from its customers based on the number of advertisements placed. G-Plan, a provider of point exchange services based in Shinagawa Ward, Tokyo, accounted for more than 10% of the company’s net sales in fiscal year ended February 2023.
Real Estate DX Business
For the real estate DX business, VALUE CREATION operates its own media channel, which is a website that allows customers who need to demolish buildings to complete the entire process online, from gathering demolition estimates for their properties to selling the land after demolition.
When a customer wants to demolish a structure they own, they register on the website and request estimates. Their request is passed on to demolition companies who then submit their estimates. Customers use the website at no charge, but when a demolition company receives a contract, they pay VALUE CREATION 10% of the contract value as commission. In fiscal year ended February 2023, the average contract value was about 1.56 million yen.
概要（レポートから抜粋）
バリュークリエーションは、顧客のWebサイトへの集客に関する課題を解消するためのサービスを提供するマーケティングDX事業、建築物の解体から土地の売却までをオンラインで完結できるサイト「解体の窓口」を運営する不動産DX事業を行っている。
マーケティングDX事業が23/2期売上高の97.3%占める主力事業である。尚、22/2期に売上高51百万円が計上されているその他は、「車査定・買取の窓口」を運営する事業に係るもので、この事業は21年9月に譲渡している。
マーケティングDX事業は、顧客のWebサイトへの集客を適切に行うための課題を抽出して戦略を立案し、検索連動型広告、ディスプレイ広告、インフィード広告といった運用型広告を中心としたプロモーションを設計して運用している。
運用型広告は、運用者が広告配信のための設定を行い、広告配信結果をリアルタイムで分析して設定を改善する仕組みのため、運用者により広告効果に大きな差が出るという特徴がある。
バリュークリエーションは、08年の創業以来、多様な顧客へサービスを提供し、顧客の属する業界や業種特有の課題を解消してきたノウハウを保有しており、そのノウハウを活かして高い広告効果を実現している。また、運用している広告の配信結果レポート（広告費、クリック数、獲得数などを網羅したもの）をワンクリックで自動生成するツール「Vasta（ヴァスタ）」を提供し、顧客の満足度を高めている。
マーケティングDX事業が23/2期売上高の97.3%占める主力事業である。尚、22/2期に売上高51百万円が計上されているその他は、「車査定・買取の窓口」を運営する事業に係るもので、この事業は21年9月に譲渡している。
マーケティングDX事業は、顧客のWebサイトへの集客を適切に行うための課題を抽出して戦略を立案し、検索連動型広告、ディスプレイ広告、インフィード広告といった運用型広告を中心としたプロモーションを設計して運用している。
運用型広告は、運用者が広告配信のための設定を行い、広告配信結果をリアルタイムで分析して設定を改善する仕組みのため、運用者により広告効果に大きな差が出るという特徴がある。
バリュークリエーションは、08年の創業以来、多様な顧客へサービスを提供し、顧客の属する業界や業種特有の課題を解消してきたノウハウを保有しており、そのノウハウを活かして高い広告効果を実現している。また、運用している広告の配信結果レポート（広告費、クリック数、獲得数などを網羅したもの）をワンクリックで自動生成するツール「Vasta（ヴァスタ）」を提供し、顧客の満足度を高めている。
