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9330 東証グロース(サービス業)

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揚羽

新規上場会社紹介レポート

(公開日 2023.09.22)

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AGEHA(9330 TSE Growth)

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Specializing in branding services to client companies, encompassing policy design through to creative production

Providing Branding Support Services for Companies
AGEHA operates a comprehensive branding business that covers all aspects from policy design to creative production, including video, website and graphics for client companies. The company has served an aggregate total of more than 800 clients, with 363 companies using their services in fiscal year ended September 2022.

Out of its total of 127 employees (as of the end of September 2022), approximately 60% are dedicated to creative production and consulting, while the remaining staff are allocated in sales and administrative departments. Additionally, the company utilizes external partners for printing and narration.


Two Business Domains
AGEHA divides its businesses into the recruiting support domain and the corporate support domain. In fiscal year ended September 2022, the recruiting support domain and the corporate support domain accounted for 42.6% and 57.4% of net sales, respectively.

For the recruiting support domain, the company provides recruitment branding support to the client’s recruitment departments.

For the corporate support domain, the company provides multi-faceted branding support, including (1) corporate branding support, (2) sustainability branding support for companies aspiring to achieve a sustainable society and (3) internal branding support aimed at instilling and enhancing the sense of the corporate philosophy and values within its employees.

Since its establishment, AGEHA has contributed to the human resources strategy of its clients by providing services in the recruiting support domain. In addition to developing and enhancing corporate websites within the corporate support domain, the company excels in services that enhance human capital management for its clients. This includes support for internal branding, which aims to solidify human resources strategies as an integral part of corporate culture. This is achieved through initiatives such as cultivating a positive organizational culture, fostering employee awareness, and bolstering employee engagement.

概要(レポートから抜粋)

揚羽は、顧客企業自体のブランディング施策の設計から映像、Webサイト、グラフィックといったクリエイティブ制作までを一気通貫で行なう「ブランディング事業」を展開している。

顧客企業は累計800社に及び、22/9期に受注のあった会社数は363社であった。

揚羽は事業を「リクルーティング支援領域」と「コーポレート支援領域」に区分している。

リクルーティング支援領域は22/9期の売上高の42.6%、コーポレート支援領域は57.4%を占めた。

クリエイティブ・商材別の売上高構成比はWeb制作45%、映像制作26%、グラフィック制作16%、コンサルティング13%であり、足元ではWeb制作、コンサルティングの成長率が高い。

営業や管理部門を除くクリエイティブ制作やコンサルティングなどに従事するものが総従業員127名(22/9期末)の約6割を占めている。また、印刷やナレーションなどについては社外パートナーを活用している。

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