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4936 東証マザーズ(化学)

アクシージア

新規上場会社紹介レポート

(公開日 2021.02.22)

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AXXZIA(4936 TSE Mothers)

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Cosmetic company mainly handling mid to high price range products that enjoys expansion of the Chinese EC market

Cosmetic Company Focusing on EC Sales in China
AXXZIA is engaged in planning, manufacturing and sales of supplements and cosmetics centering on skincare products. Led by its president, who is from China and has long business experience in Japan, the company’s greatest feature is that it developed a business model that focuses on sales through Chinese e-commerce.

The company discloses net sales by region and by sales channel. In China, which accounted for 86.0% of net sales in the fiscal year ended July 2020, sales were mainly from its e-commerce channel, but sales from its salon channel are also rapidly expanding. On the other hand, in Japan, net sales has decreased with the impact of the COVID-19 pandemic and its sales composition in the fiscal year ended July 2020 has decreased from 31.2% in the previous fiscal year to 10.8%.

Product Lineup
The company’s products are developed with the Chinese market in mind, and the product lineups are tailored to sales channels. For salons, the company has “Le Ciel de L’aube,” a high price range brand with an average unit price of over 10,000 yen, and has the cosmetic lineup centering on skincare products. For sales through e-commerce and retail stores, it has set mid to high price range brands with an average unit price of over 5,000 yen.

The company is a fabless manufacturer and it outsources manufacturing of cosmetics as well as supplements to multiple manufacturers in Japan. Among them, the largest outsourcee is CS Labo (Toshima Ward, Tokyo) and 75.6% of the company’s outsourcing expenses are for CS Labo.


概要(レポートから抜粋)

アクシージア(以下、同社)は、スキンケア商品を中心とする化粧品及びサプリメントの企画、製造、販売を行う会社である。

中国出身で日本でのビジネス経験が長い代表取締役社長のもと、中国におけるEC経由での販売を主軸にしたビジネスモデルが構築されている点が最大の特徴である。

同社の事業は化粧品事業の単一セグメントだが、地域と販売チャネルで分けられた事業区分で分類されている。地域別には中国の売上構成比が20/7期に86.0%まで上昇している。中国での売上高を販売チャネル別に見るとEコマースが中心であるが、サロンも急速に拡大している。

一方、日本は、新型コロナウイルス禍の影響から売上高は減少し、20/7期の売上構成比は前期の31.2%から10.8%にまで低下している。

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