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4017 東証グロース(情報・通信)




(公開日 2022.02.04)


Creema(4017 TSE Growth)

English Summary (PDF)

+English Summary on This Page

Supports creators by operating handmade goods marketplace Creema

1.Corporate Overview
Creema provides creator supporting services by operating the CtoC marketplace Creema, where individuals can transact original handmade goods online.

2. Financial Analysis
From the fiscal year ended February 2016 to the fiscal year ended February 2021, the company posted consecutive revenue increases at an annual rate of 36.1%, while recording an ordinary loss through the fiscal year ended February 2019. In addition to the fact that the company’s net sales had not reached the break-even point, the fiscal year ended February 2019 was impacted by the implementation of television commercials. The effect of the commercials led to a large revenue increase in the fiscal year ended February 2020, and the profit margin continues to rise since then.
Compared with listed companies that provide CtoC e-commerce platforms and services, the company's return on assets and operating profit margin are higher, while the net sales growth rate is lower. In addition to differences in the market environment, this is believed to be due to differences in the way advertising expenses and other costs are spent.

3. Non-Financial Analysis
The source of the company's intellectual capital is the founder, who leads the company's management. By launching the industry's first service and taking measures to attract buyers for the exhibited goods, the company has established itself as a major company in the industry, creating a virtuous cycle of customer increase, gross merchandise volume expansion, process enhancement, know-how accumulation and service vitalization.

4. Corporate Strategy Analysis
As for issues that should be addressed, the company needs to strengthen Creema's services, foster the handmade culture and increase brand awareness, as well as strengthen the revenue structure.
For the time being, the company is focusing its medium- to long-term growth strategy on expanding existing services, introducing new services and implementing strategic investments while based on Creema. By linking multiple services, the company says it aims to increase customer value in the entire economic zone of Creema.

5. Analyst Evaluation
We evaluate that Creema's consistent business concept of supporting the activities of creators is the biggest reason why it has become a force to be reckoned with in the industry.





・当面は、「Creema」 のプラットフォーム基盤をベースに、既存サービスの拡大、中長期の成長のための新サービス群の拡張や戦略投資の実行を成長戦略の中心に据えている。複数のサービスが連携することで、「クリーマ経済圏」全体での顧客価値向上を目指していくとしている。








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