2999 東証スタンダード(不動産業)



(公開日 2022.06.24)


Home Position(2999 TSE Standard)

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Engaged in Sales of For-Sale Detached Houses for First-Time Home Buyers in Tokai and Kanto
Home Position mainly engages in the sale of for-sale detached houses including custom-built homes and land in the Tokai Region (Shizuoka, Aichi and Gifu Prefectures) and the Kanto Region (Saitama, Tokyo, Chiba and Kanagawa Prefectures), as Shizuoka Prefecture is the company’s home ground since its foundation. The target is first-time home buyers. In the fiscal year ended August 2021, the Tokai Region accounted for 81.9% of the sales while the Kanto Region accounted for 18.1%.

Of the 486 unit sales in the fiscal year ended August 2021, the number of sales of for-sale detached houses excluding custom-built homes and land was 422.

By sales price range, of the 422 for-sale detached houses, 147 were between 20 million yen and 25 million yen accounting for the largest proportion at 34.8% of sales, followed by between 25 million yen and 30 million yen (121 or 28.7%). Thus, 268 or 63.5% fall under these price ranges.

Reflecting the difference in land prices, the core range of home sales prices appears to be between mid-20 million yen and low-30 million yen in the Tokai Region and between 30 million yen and mid-40 million yen in the Kanto Region.

In the Tokai Region, the company mainly conducts direct sales utilizing its website. It posts property information on the website and creates in-house sales brochures with detailed specifications as well as videos showing interviews with customers who have purchased homes and such. In the Kanto Region, since the company is not widely known, sales are conducted through brokers with proven track records.












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