itamiarts（168A TSE Growth）
＋English Summary on This Page
Selling sales promotion material mainly through 18 e-commerce sites
Selling Sales Promotion Material on Its Own E-commerce Site
itamiarts is engaged in the manufacture and sale of sales promotion material or SP material, such as banner flags, event flags, advertising flags and booklets. Although it outsources some processes, the company basically carries out the product planning, site construction, customer attraction, sales, manufacture and shipping of SP products in-house. Therefore, it ensures stable quality, short delivery times and low prices while also accommodating small lot purchases.
Itamiarts’ main focus is on sales through BtoB e-commerce sites with wholesale transactions conducted for major clients. With sales on BtoB e-commerce sites accounting for approximately 70% of net sales and wholesales accounting for approximately 30%, the company has transactions with over 350,000 companies in total.
itamiarts operates a total of 18 e-commerce sites which are referred to as the King Series, each dedicated to specific SP material. On each site, there is an independent site named “SP material name + King” for each type of SP material. The sites with high net sales are sites for banner flags, overhead flags and booklets.
Take the site for banner flags as an example, while it is an e-commerce site specializing in Japanese narrow banner flags, it also consciously cross-sells products, listing other SP material and handling more than 15,000 products. Additionally, an order can be placed for just one original banner flag, which can be shipped as soon as the next business day.
Regarding e-commerce sales operations, in addition to building e-commerce sites, itamiarts uses an in-house developed system for processes ranging from receiving orders to delivery, covering order management, product management, customer management and shipping instructions. It also has an in-house department specializing in e-commerce marketing in charge of various aspects, including SEO measures, web advertising operations and service development.
The company’s wholesales are targeted at referrals and customers who place large quantities of orders through its e-commerce sites. It also has dedicated sales staff to respond to customer needs that are often overlooked in e-commerce.
Selling Sales Promotion Material on Its Own E-commerce Site
itamiarts is engaged in the manufacture and sale of sales promotion material or SP material, such as banner flags, event flags, advertising flags and booklets. Although it outsources some processes, the company basically carries out the product planning, site construction, customer attraction, sales, manufacture and shipping of SP products in-house. Therefore, it ensures stable quality, short delivery times and low prices while also accommodating small lot purchases.
Itamiarts’ main focus is on sales through BtoB e-commerce sites with wholesale transactions conducted for major clients. With sales on BtoB e-commerce sites accounting for approximately 70% of net sales and wholesales accounting for approximately 30%, the company has transactions with over 350,000 companies in total.
itamiarts operates a total of 18 e-commerce sites which are referred to as the King Series, each dedicated to specific SP material. On each site, there is an independent site named “SP material name + King” for each type of SP material. The sites with high net sales are sites for banner flags, overhead flags and booklets.
Take the site for banner flags as an example, while it is an e-commerce site specializing in Japanese narrow banner flags, it also consciously cross-sells products, listing other SP material and handling more than 15,000 products. Additionally, an order can be placed for just one original banner flag, which can be shipped as soon as the next business day.
Regarding e-commerce sales operations, in addition to building e-commerce sites, itamiarts uses an in-house developed system for processes ranging from receiving orders to delivery, covering order management, product management, customer management and shipping instructions. It also has an in-house department specializing in e-commerce marketing in charge of various aspects, including SEO measures, web advertising operations and service development.
The company’s wholesales are targeted at referrals and customers who place large quantities of orders through its e-commerce sites. It also has dedicated sales staff to respond to customer needs that are often overlooked in e-commerce.
概要（レポートから抜粋）
イタミアートは、のぼり旗、イベント旗、広告幕、冊子、パネル、うちわ、車用マグネットシートなどの多種多様なセールスプロモーション商材（以下、SP商材）の製造・販売を行っている。一部外注があるものの、基本的にはSP商材の商品企画、サイト構築、集客、販売、製造、出荷の工程を自社で行っており、安定した品質、小ロット、短納期、低価格を実現している。
BtoB向けECサイトでの販売が主となり、大口顧客に対しては卸販売を行っている。BtoB向けECサイトでの販売が約7割、卸販売が約3割を占め、累計で35万社以上との取引がある。
主力のEC取引については、ECサイト構築に加えて、受注管理、商品管理、顧客管理、出荷指示など受注から出荷まで、ECサイト構築システム「DREAM‐PACK」、製造管理システム「i-backyard」などの自社開発システムで行っている。また、SEO対策、Web広告運用、サービス開発などは自社内のECマーケティングを行う専門部署が担当している。
卸販売はEC取引で多くの注文があった先や紹介先などを対象としている。専任の営業担当をつけてECでは見落としがちなニーズへの対応を行っている。
イタミアートはSP商材ごとのキングシリーズと呼ばれるサイトを中心に合計18のECサイトを運営している。多くのサイト名は「SP商材名＋キング」といったかたちで、SP商材ごとに独立したサイトが設けられている。売上高が大きいのは「のぼりキング」、「横断幕・懸垂幕キング」、「冊子製本キング」などである。
BtoB向けECサイトでの販売が主となり、大口顧客に対しては卸販売を行っている。BtoB向けECサイトでの販売が約7割、卸販売が約3割を占め、累計で35万社以上との取引がある。
主力のEC取引については、ECサイト構築に加えて、受注管理、商品管理、顧客管理、出荷指示など受注から出荷まで、ECサイト構築システム「DREAM‐PACK」、製造管理システム「i-backyard」などの自社開発システムで行っている。また、SEO対策、Web広告運用、サービス開発などは自社内のECマーケティングを行う専門部署が担当している。
卸販売はEC取引で多くの注文があった先や紹介先などを対象としている。専任の営業担当をつけてECでは見落としがちなニーズへの対応を行っている。
イタミアートはSP商材ごとのキングシリーズと呼ばれるサイトを中心に合計18のECサイトを運営している。多くのサイト名は「SP商材名＋キング」といったかたちで、SP商材ごとに独立したサイトが設けられている。売上高が大きいのは「のぼりキング」、「横断幕・懸垂幕キング」、「冊子製本キング」などである。
