Home Position（2999 TSE Standard）
＋English Summary on This Page
Engaged in Sales of For-Sale Detached Houses for First-Time Home Buyers in Tokai and Kanto
Home Position mainly engages in the sale of for-sale detached houses including custom-built homes and land in the Tokai Region (Shizuoka, Aichi and Gifu Prefectures) and the Kanto Region (Saitama, Tokyo, Chiba and Kanagawa Prefectures), as Shizuoka Prefecture is the company’s home ground since its foundation. The target is first-time home buyers. In the fiscal year ended August 2021, the Tokai Region accounted for 81.9% of the sales while the Kanto Region accounted for 18.1%.
Of the 486 unit sales in the fiscal year ended August 2021, the number of sales of for-sale detached houses excluding custom-built homes and land was 422.
By sales price range, of the 422 for-sale detached houses, 147 were between 20 million yen and 25 million yen accounting for the largest proportion at 34.8% of sales, followed by between 25 million yen and 30 million yen (121 or 28.7%). Thus, 268 or 63.5% fall under these price ranges.
Reflecting the difference in land prices, the core range of home sales prices appears to be between mid-20 million yen and low-30 million yen in the Tokai Region and between 30 million yen and mid-40 million yen in the Kanto Region.
In the Tokai Region, the company mainly conducts direct sales utilizing its website. It posts property information on the website and creates in-house sales brochures with detailed specifications as well as videos showing interviews with customers who have purchased homes and such. In the Kanto Region, since the company is not widely known, sales are conducted through brokers with proven track records.
Home Position mainly engages in the sale of for-sale detached houses including custom-built homes and land in the Tokai Region (Shizuoka, Aichi and Gifu Prefectures) and the Kanto Region (Saitama, Tokyo, Chiba and Kanagawa Prefectures), as Shizuoka Prefecture is the company’s home ground since its foundation. The target is first-time home buyers. In the fiscal year ended August 2021, the Tokai Region accounted for 81.9% of the sales while the Kanto Region accounted for 18.1%.
Of the 486 unit sales in the fiscal year ended August 2021, the number of sales of for-sale detached houses excluding custom-built homes and land was 422.
By sales price range, of the 422 for-sale detached houses, 147 were between 20 million yen and 25 million yen accounting for the largest proportion at 34.8% of sales, followed by between 25 million yen and 30 million yen (121 or 28.7%). Thus, 268 or 63.5% fall under these price ranges.
Reflecting the difference in land prices, the core range of home sales prices appears to be between mid-20 million yen and low-30 million yen in the Tokai Region and between 30 million yen and mid-40 million yen in the Kanto Region.
In the Tokai Region, the company mainly conducts direct sales utilizing its website. It posts property information on the website and creates in-house sales brochures with detailed specifications as well as videos showing interviews with customers who have purchased homes and such. In the Kanto Region, since the company is not widely known, sales are conducted through brokers with proven track records.
概要（レポートから抜粋）
ホームポジション（以下、同社）は、創業来の地盤である静岡県を含む東海エリア（静岡県、愛知県、岐阜県）と関東エリア（埼玉県、東京都、千葉県、神奈川県）で、戸建分譲住宅の販売を行っている。顧客ターゲットは、住宅を初めて取得する住宅一次取得者となっている。
同社の事業セグメントは、戸建分譲事業の単一セグメントであるが、戸建分譲住宅の他、戸建注文住宅、土地の販売も行っており、エリア別の販売件数を開示している。21/8期では販売件数486棟のうち、東海エリアが398棟、構成比81.9%、関東エリアが88棟、同18.1%となっている。
21/8期の販売件数486棟のうち、戸建注文住宅と土地販売を除く戸建分譲住宅の販売棟数は422棟だった。戸建分譲住宅以外の64棟では、土地の販売件数が多い。
戸建分譲住宅422棟を販売価格帯別に見ると、2,000万円以上2,500万円未満が147棟、構成比34.8%と最も多く、次いで2,500万円以上3,000万円未満が121棟、同28.7%となっており、両価格帯で268棟、同63.5%と全体の約三分の二を占めている。
エリア別の住宅販売価格の中心レンジは土地価格の違いを反映して、東海エリアでは2,000万円台半ばから3,000万円台前半、関東エリアでは3,000万円から4,000万円台半ばとなっているようである。
同社の事業セグメントは、戸建分譲事業の単一セグメントであるが、戸建分譲住宅の他、戸建注文住宅、土地の販売も行っており、エリア別の販売件数を開示している。21/8期では販売件数486棟のうち、東海エリアが398棟、構成比81.9%、関東エリアが88棟、同18.1%となっている。
21/8期の販売件数486棟のうち、戸建注文住宅と土地販売を除く戸建分譲住宅の販売棟数は422棟だった。戸建分譲住宅以外の64棟では、土地の販売件数が多い。
戸建分譲住宅422棟を販売価格帯別に見ると、2,000万円以上2,500万円未満が147棟、構成比34.8%と最も多く、次いで2,500万円以上3,000万円未満が121棟、同28.7%となっており、両価格帯で268棟、同63.5%と全体の約三分の二を占めている。
エリア別の住宅販売価格の中心レンジは土地価格の違いを反映して、東海エリアでは2,000万円台半ばから3,000万円台前半、関東エリアでは3,000万円から4,000万円台半ばとなっているようである。
